Searching for someone to make you your business website? If this is your first time but you’ve done some research earlier, you’ve likely encountered the three different labels used for people who create websites – web designer, web developer and web implementer. Which of them is right for you?
First of all, a web designer is professional or company that creates your website’s look and feel. They will work with you on things like the layout, colors to be used, you brand or logo design, and so on. Contrary to what many people think, web design is beyond aesthetics. A designer should know about marketing concepts – for example, content organization, call to action, etc. – and apply them in a way that helps you reach your goals for the site.
On the other hand, a web developer is someone who refers to a designer’s mockups (pictures of what the website is supposed to look like) to build a working website. If the plan is to use WordPress, the developer may create a custom theme based on the mockups, or customize an existing theme or template based on the same. Also, developers may insert additional features or functionalities to an existing website, or assist with other technical tasks, such as troubleshooting.
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In between a designer and a developer lies an implementer. However, you must note that there may be some things an implementer can’t do.
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Say you want to open a hair spa. The following are what your website should be able to do:
> Tell people what services you offer
Allow clients to schedule appointments
> Get people to sign up for your mailing list so you can send information (special deals, discounts, etc.)
> Provide your contact details so people can communicate with you
Those needs are pretty average, so you likely won’t need anyone more than a design or development team, or an implementer. There are a lot of WordPress plugins that you can use for the mentioned tasks, so there’s no need for a fully customized website.
Here’s example number two: on top offering hair spa services, you want to begin selling products and signing people up for hairstyling seminars. You will thus need the following additions:
> Ecommerce features, SSL and a payment gateway
> Inventory management syncing your online and brick-and-mortar shops
> More complex booking process for hair spa services and hairstyling seminars with a limited number of attendees each
> Different levels of access for workers or team members
There could be existing tools you can use to satisfy these demands, but at the same time, you may also need something that is specifically made for your site. If that is the case, a developer is what you need.
Once you know the similarities and differences among a web designer, developer and implementer, it will be easier to find the right professional to create your website.